MARKETING & DIGITAL ASSETS
Brand Designer
A woman-owned fine jewelry brand with a global presence, RITA embodies timeless elegance and modern femininity. As a jewelry enthusiast and the brand’s freelance designer since its launch in 2022, I’ve led the development of its visual identity—from logo and typography to color palette and supporting brand assets.
Email Newsletters
Challenge
RITA Fine Jewelry needed consistent and elegant email campaigns to promote seasonal collections, trunk shows, and brand storytelling—without overwhelming the user or veering off-brand.
Approach
I created modular templates within the brand's visual identity, balancing product photography, white space, and strong CTAs. I collaborated with the marketing team to plan content cadence and tailor messaging for each launch.
Solution
Designed a suite of responsive email templates in Figma that highlight products, editorial content, and announcements. These templates were reused and adapted across multiple campaigns, ensuring brand consistency and reducing production time
Social Media Design
Challenge
RITA Fine Jewelry needed a cohesive and elevated social media presence to reflect its luxury brand and engage customers.
Solution
Our efforts resulted in a polished, consistent feed that strengthened brand recognition, supported product launches, and enhanced overall engagement through thoughtful, on-brand storytelling.
Approach
I collaborated with the social media intern to organize and curate imagery, design elegant graphics, and edit short-form videos for stories and posts. Each piece of content was crafted to align with the brand’s visual identity and engage followers across platforms.
Print Collateral Design
Collection Catalogs
Approach
I created modular templates within the brand's visual identity, balancing product photography, white space, and strong CTAs. I collaborated with the marketing team to plan content cadence and tailor messaging for each launch.
Solution
Designed a suite of responsive email templates in Figma that highlight products, editorial content, and announcements. These templates were reused and adapted across multiple campaigns, ensuring brand consistency and reducing production time
Jewelry Certification Cards
Designed a minimal, sleek jewelry certification card included with every RITA Fine Jewelry purchase. The card reinforces the brand’s luxury feel while providing essential product authenticity details in a clean, elevated format. The design enhances the unboxing experience and adds a layer of trust and refinement.
