BRANDING
Brand Designer
A woman-owned fine jewelry brand with a global presence, RITA embodies timeless elegance and modern femininity. As a jewelry enthusiast and the brand’s freelance designer since its launch in 2022, I’ve led the development of its visual identity—from logo and typography to color palette and supporting brand assets.
Approach
Collaborated closely with the founder to understand the brand’s values and aesthetic direction—balancing timeless sophistication with a modern edge. Conducted visual research and moodboarding to define a strong design foundation.
Results & Impact
Crafted a minimalist yet expressive logo suite and monogram system, paired with a soft, elegant color palette and refined serif and sans-serif typefaces. Delivered a cohesive set of brand assets including social templates, packaging accents, and style guidelines. This has allowed the brand to:
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Enhance brand recognition and awareness across social media platforms
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Stronger brand messaging and storytelling, reinforcing their elegant and dynamic personality