BRANDING
Brand Designer
Summer Friday is DC Fray’s seasonal sports series held at The Wharf in Washington, D.C. I was tasked with creating a playful visual identity that captured the energy of summer nights by the water—through bold colors, sunset-inspired elements, and light motion design.
Logo - Positive
Logo - Negative
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Approach
DC Fray needed a fresh visual identity for Summer Friday, their seasonal sports program hosted at The Wharf. The goal was to create a fun, youthful look that captured the energy of outdoor games at sunset in D.C.
Solution
The branding successfully brought the program’s atmosphere to life—energizing social and digital materials while staying aligned with DC Fray’s larger identity.
Results
The branding successfully brought the program’s atmosphere to life—energizing social and digital materials while staying aligned with DC Fray’s larger identity.
