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BRAND STRATEGY & WEBSITE REDESIGN

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N Time Design is a Virginia-based cabinetry and interior design company specializing in cabinetry, countertops, hardware, and personalized design services. I partnered with the company to refresh its visual identity and redesign its website, creating a more modern and cohesive digital presence that better communicates its services, values, and design expertise.

This project is currently in development. The branding has been refreshed, and the website redesign is actively being refined as new content, functionality, and final design details continue to be implemented.

REFINED PROTOTYPES 

Web

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The Challange

Ntime Design had an established business and recognizable identity, but its branding and website no longer fully reflected the quality, range, or personalized nature of its services. The website needed a clearer structure, stronger visual consistency, and a more intuitive way for prospective clients to understand the company’s process, products, and values.

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Solution

Ntime Design had already established recognition within its local market, so the goal was never to create an entirely new identity. Instead, the focus was on evolving the existing brand—preserving the elements that customers already recognized while introducing a cleaner, more contemporary visual language.

The refreshed identity emphasizes professionalism, craftsmanship, and trust while creating a warmer, more approachable personality. Through refined typography, updated colors, and a simplified logo, the brand now better reflects the quality of Ntime Design's work and provides a cohesive foundation across both print and digital touchpoints.

© 2025 by Ilayda Oran Balenger.

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